Blog 7

Why is search advertising more efficient than traditional forms of advertising in print and broadcast?

Search advertising is more easier than advertising in print and broadcast. Search advertising can be found on any area on the website and whenever you click on the ads, the company would earn each clicks the customer enters. It’s the way of earning profit for their business by having a personalize advertisement. It can be quite annoying when you have bunch of spam or advertisement on the front of your browser. 

But it can be easier for the company to broadcast on a bulletin instead of online. It’s easier for the people to see what’s around the area. For instance, when you drive on the interstate, you would see the advertising on the hotels, or mcdonald’s. It’s their way of getting people to go there instead of put them online. But it just cost so much money and have so much expectation in printing. For instance, they would have to make sure the resolution is higher enough to put it up in public. While having them advertising online is much cheaper, and easier. Since the general resolution of expectation is 72. 

But I often wonder on which one makes more money? I would assume having print broadcast advertisement makes more money than having them on the website. Because it would make people think it’s junk.

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